Nordstrom Rack: UX Case Study
Added features to Nordstrom Rack's current app, to help users shop, locate items, and checkout without having to wait in line.VIEW PROCESS
Hi there! I'm a UX Designer with expertise in: product design and development, branding, qualitative research, quantitative research, and project management. For the past 14 years, I have designed with the end user in mind. Who is my customer? What are his/her needs? How can I improve the product and execute it in the most efficient way possible? These are the questions that I have asked myself on a daily basis.
Van Galder Designs
Through synthesis of competitive analysis, field research, and client interviews, came up with mood boards and custom furniture CAD’s that helped communicate designs to the client, resulting in an increased volume of returning clients and personal referrals to the design firm.
Z Supply, LLC
Others Follow | Z Supply | Ocean Pacific | Gotcha
Tripled sales from 2013-2018 for Others Follow, transforming the brand from an item driven line into a cohesive collection.
Was also responsible for designing and developing the brand Z SUPPLY from concept into the highest-profiting, and fastest-growing brand in the company in its first two years.
Performed qualitative research (interviewing customers, sales teams, and attending trade-shows and buyer meetings) and quantitative research (competitive analysis, sales reports, and surveys) to design for customer‘s needs.
Improved rapport with overseas factories by implementing daily communication, weekly meetings, and visiting factories, resulting in improved prototypes and faster turn around time in development.
Oversaw development through production while managing the workflow of the design team. Created label packages for new brands as well as rebranding based on customer research and needs.
Collaborated with sales teams to create product for buyers with special needs, increasing the volume of sales for our private label and special-make-ups category.
Provided design direction for graphic artists for prints, graphics, and embroidery, resulting in an increase of sales and growth in the Graphic Tee’s category for Other’s Follow.
Swat Fame, Inc
Kut From the Kloth | See Thru Soul | Q40 | STS Blue
Designed and developed new sportswear divisions, implementing a streamlined workflow and design process creating and resulting in improved efficiency of the developmental process.
Analyzed trends through synthesis of competitive analysis, on-site observations, customer feedback, and sales reports to create customer-centered designs. Successfully exceeded our sales goal of $7M in our second year of production.
Traveled overseas and domestically to source new factories, resulting in lowered garment costs and higher profit margins.
Managed design and tech teams, traveled overseas for research and development, and communicated daily with factories overseas.
4-Ever Young, Inc.
Young @ Heart | Vivyd
Designed monthly deliveries for contemporary and junior collections, while utilizing the strength of their domestic factories, focusing on knit categories, resulting in higher profit margins, and lowered CMT.
Managed sample room and maintained workflow to improve effeciency of development process.
Created ad content and implemented use of marketing materials for email blasts, resulting in an increase in phone and email orders.
Bachelors of Fine Arts
Otis College of Art & Design
Los Angeles, CA
Storyboarding & Scenarios
Flinto (working knowledge)
UX | Interaction | Interface Design
Savory, sweet, healthy, and sinfully unhealthy foods- it's an expressive form of creativity that people around me get to enjoy.
Drawing is therapeutic for me. I love to dabble in all mediums: pencils, pens, paints, as well as the computer mouse and Wacom pen.
I recently learned to code and enjoy tinkering with code and snippets.
Currently attending UC Irvine for my Master's in Human Computer Interaction & Design, I'm constantly trying to learn and broaden my horizons as a designer.