Tina Hong

Tina Hong

UX Designer

About Me

Hi there! I'm a UX Designer with expertise in: product design and development, branding, qualitative research, quantitative research, and project management. For the past 14 years, I have designed with the end user in mind. Who is my customer? What are his/her needs? How can I improve the product and execute it in the most efficient way possible? These are the questions that I have asked myself on a daily basis.

Email : tkim826@gmail.com
Location : L.A. & O.C., CA

  • UX Design
  • UI Design

Portfolio

  •  
    Nordstrom Rack: UX Case Study

    Added features to Nordstrom Rack's current app, to help users shop, locate items, and checkout without having to wait in line.

    VIEW PROCESS
  •  
    The Hub

    Harm reduction app concept for gentrification.

    VIEW MORE
  •  
    Mason Oliver

    Men's lifestyle website concept UI exercise.

    VIEW MORE
  •  
    OC Music & Dance

    Summary: Case study for non-profit organization, OC Music & Dance

    VIEW PROCESS
  •  
    Others Follow Spring '19

    Summary: My fashion design process is very similar to the iterative UX design process. This is a Spring '19 line that I designed for Others Follow.

    VIEW PROCESS
  •  
    Z Supply

    Summary:Z Supply Essentials Collection

    VIEW PROCESS

Employment

  • 2018-2019
    Freelance Designer & Consultant

    Van Galder Designs

    Through synthesis of competitive analysis, field research, and client interviews, came up with mood boards and custom furniture CAD’s that helped communicate designs to the client, resulting in an increased volume of returning clients and personal referrals to the design firm.

  • 2013-2018
    Head Designer

    Z Supply, LLC

    Others Follow | Z Supply | Ocean Pacific | Gotcha

    ACCOMPLISHMENTS:

    Tripled sales from 2013-2018 for Others Follow, transforming the brand from an item driven line into a cohesive collection.

    Was also responsible for designing and developing the brand Z SUPPLY from concept into the highest-profiting, and fastest-growing brand in the company in its first two years.

    Performed qualitative research (interviewing customers, sales teams, and attending trade-shows and buyer meetings) and quantitative research (competitive analysis, sales reports, and surveys) to design for customer‘s needs.

    Improved rapport with overseas factories by implementing daily communication, weekly meetings, and visiting factories, resulting in improved prototypes and faster turn around time in development.

    Oversaw development through production while managing the workflow of the design team. Created label packages for new brands as well as rebranding based on customer research and needs.

    Collaborated with sales teams to create product for buyers with special needs, increasing the volume of sales for our private label and special-make-ups category.

    Provided design direction for graphic artists for prints, graphics, and embroidery, resulting in an increase of sales and growth in the Graphic Tee’s category for Other’s Follow.

  • 2009-2013
    Senior Designer

    Swat Fame, Inc

    Kut From the Kloth | See Thru Soul | Q40 | STS Blue

    ACCOMPLISHMENTS:

    Designed and developed new sportswear divisions, implementing a streamlined workflow and design process creating and resulting in improved efficiency of the developmental process.

    Analyzed trends through synthesis of competitive analysis, on-site observations, customer feedback, and sales reports to create customer-centered designs. Successfully exceeded our sales goal of $7M in our second year of production.

    Traveled overseas and domestically to source new factories, resulting in lowered garment costs and higher profit margins.

    Managed design and tech teams, traveled overseas for research and development, and communicated daily with factories overseas.

  • 2006-2009
    Head Designer

    4-Ever Young, Inc.

    Young @ Heart | Vivyd

    ACCOMPLISHMENTS:

    Designed monthly deliveries for contemporary and junior collections, while utilizing the strength of their domestic factories, focusing on knit categories, resulting in higher profit margins, and lowered CMT.

    Managed sample room and maintained workflow to improve effeciency of development process.

    Created ad content and implemented use of marketing materials for email blasts, resulting in an increase in phone and email orders.

Education

  • 2019-Current
    Human Computer Interaction & Design

    Master's

    UC Irvine

    Irvine, CA

  • 2018
    UX UI Design

    Certificate

    UC Irvine

    Irvine, CA

  • 2005
    Fashion Design

    Bachelors of Fine Arts

    Otis College of Art & Design

    Los Angeles, CA

Skills

  • UX Method

    User Research

    Competitive Analysis

    Personas

    Storyboarding & Scenarios

    User Flows

    Wireframing

    Prototyping

  • Tools

    Sketch

    Invision

    Principle

    Adobe Illustrator

    Adobe Photoshop

    HTML/ CSS

    Flinto (working knowledge)

  • Skills

    UX | Interaction | Interface Design

    Branding

    Art Direction

    Adaptability

    Collaboration

    Self Motivation

    Project Management

HOBBIES:
  • COOKING

    Savory, sweet, healthy, and sinfully unhealthy foods- it's an expressive form of creativity that people around me get to enjoy.

  • DRAWING

    Drawing is therapeutic for me. I love to dabble in all mediums: pencils, pens, paints, as well as the computer mouse and Wacom pen.

  • CODING

    I recently learned to code and enjoy tinkering with code and snippets.

  • LEARNING

    Currently attending UC Irvine for my Master's in Human Computer Interaction & Design, I'm constantly trying to learn and broaden my horizons as a designer.

Contact


Lets Connect!


Have a question? Inquiring about a project? Need a mentor? Offering mentorship? Want to talk design?

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I'd love to hear from you.


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Tina Hong - All Rights Reserved © 2019